We knew this project wouldn’t be right without recreating the infamous Screw Room. Inspired by Ben Desoto’s iconic photographs, we collaborated with local carpenters, realtors, and various other tradesmen to pull off the set build out. After months of location scouting for a house that shared some of the same features of Screw’s original home with no luck, we came very close to giving up. A few weeks before principle photography was slated to start, we found an older home with just enough features to serve as the Screw House but required quite a bit of alteration. The heart of the home would serve as Screw’s Room. We built walls, redesigned vintage floor pattern, sourced props and equipment from various vintage resellers to match recreate this monumental space.
INITIAL LOCATION SCOUT
INITIAL LOCATION SCOUT
SHOT COMPOSITION IDEAS
SHOT COMPOSITION IDEAS
TECH SCOUTING
TECH SCOUTING
Finding a classic operable 96’ Chevy Impala that someone was willing to sell was a near impossible task. When we got the car it was painted factory maroon with stock wheels. Screw’s candy blue impala on with 20” blades is a very well known staple, so we had to get the details right. We collaborated with 713 Motoring on the customization. IYO team sourced a custom 3M candy blue vinyl car wrap to install on top of the existing paint alongside the classic 20” blades (rims) and wheels from separate vendors. End result - a literary awe inspiring replica of an iconic whip.
DJ SCREW IN THE 90'S
DJ SCREW IN THE 90'S
DJ SCREW IN THE 90'S
DJ SCREW IN THE 90'S
LOADING FACTORY  IMPALA 96' SS IMPALA
LOADING FACTORY IMPALA 96' SS IMPALA
RECREATING COLOR VIA 3M VINYL WRAP
RECREATING COLOR VIA 3M VINYL WRAP
713 TEAM WRAPPING PIECE BY PIECE
713 TEAM WRAPPING PIECE BY PIECE
SOURCING 20 INCH BLADES
SOURCING 20 INCH BLADES
DELIVERY TO SET
DELIVERY TO SET
CHOPPING ON CAMERA
CHOPPING ON CAMERA
LEAD ACTOR ROSHA x ASH OWNER OF 713 MOTORING
LEAD ACTOR ROSHA x ASH OWNER OF 713 MOTORING
The Screwed Up Click pendent was a hallmark of DJ Screw and members of the S.U.C. – Knowing how essential this was to the brand, we knew it had to be Done Right so we collaborated with celebrity jeweler Jimmy Boi. After sourcing the 14K yellow gold bezentine design chain, Jimmy then consulted with his team at King Johnny Jewelers whom created the original classic pieces for Screw, Big Moe and other SUC affiliates to make sure things were in tack. The final replica came out amazing and was almost identical.